The Wall Street Journal headline reads: âThe Burger King President Who Took a Bite out of McDonaldâsâ without any sensationalism.
More from the WSJ about how 51Âț» alumnus and Board of Trustees member Tom Curtis â81 has been thrust into the national spotlight with a recent advertising campaign that has gone viral on social media:
âBurger Kingâs social-media managers had spent months cooking up stunts to make their president an online sensation.
They coached Tom Curtis on talking in front of a camera. They recorded videos of him promoting the new Whopper. A few weeks ago, they even posted his phone number onlineâthen met over iced teas on the back porch of his home near company headquarters in Miami as he proceeded to answer 1,400 calls and messages, including one from his son, who asked how to fix the garbage disposal.
Curtis was ready to go viral. He didnât expect it to come at the expense of archrival McDonaldâs.â
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